Simply Straight Straightening Serum
Waterlily + Cactus
Love your hair from the outside in with Raw Sugar’s Simply Straight Serum. Crafted with a blend of Vegan Keratin, Hibiscus Extract, and Linoleic Acid, our botanical straightening serum is designed to keep frizz and humidity at bay, revealing smooth, shiny hair. A Vegan formulation (Keratin is sourced from Oat Protein), our unique serum helps to smooth and soften hair while controlling curls, tangles, and frizz. The result is gorgeous, gleaming hair, full of body and free of frizz. Added bonus- this formula offers thermal protection, perfect for use with blow driers, straighteners, and curling irons alike.
Highlighted Ingredients:
Vegan Keratin: sourced from Oat Protein, enhances shine and smoothness while reducing frizz
Hibiscus Extract: maintains moisture in the hair while helping to prevent frizz and dehydration
Linoleic Acid: encourages healthy scalp conditions and helps to control moisture loss… all while shielding from potential heat damage
Scent: Waterlily + Cactus
Floral, dewy, and breezy
Raw Sugar Haircare is Vegan, Cruelty-Free, and formulated without Sulfates and Parabens. Our products are packaged in Post-Consumer Recycled Plastic and made with good-for-you ingredients that won’t harm or strip the skin of its natural goodness. Each Raw Sugar purchase supports the Raw Sugar Initiative- dedicated to making the world a cleaner, healthier, and happier place.
Raw. Real. Good. Clean.
CLEAN FOR ALL
We stand for the real, raw authenticity of being human. For the respect of our planet and each other. We stand Clean For All because everyone deserves products that make them feel clean, beautiful, empowered and loved from the outside in. Truth. Love. Sugar.
Raw goodness
We Create With Care.
Our Cold Pressed Technology® is a specialized hydraulic process that gently extracts vitamins, minerals and enzymes from fresh whole fruits and plants, leaving the healthiest natural nutrients for your skin to soak up.
A RAW STORY
We Lead With Love.
Founded in 2014 and built on love + passion. Co-Founders, Ronnie Shugar and Donda Mullis, are committed to providing the highest quality, earth-friendly hair and personal care products at a price that is accessible to all, supporting their belief that all of us are as beautiful as we feel.
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